Pitti Bimbo 102 trade show report By Fiona Coleman

Pitti Bimbo 102, held in Florence this January, drew around 1,000 industry professionals, including 700 buyers, 38% of whom came from overseas – notably Spain, South Korea, China, Turkey, Japan, Russia, the UK, Saudi Arabia, France, and the US. This season’s brand selection comes from three main show segments. Among them was The New Edit, a collaboration with Spanish childrenswear label Bobo Choses, which spotlighted brands that are expanding the boundaries of kidswear with original, surprising design. Also, Piazza Pirouette, which made its return to Pitti to present new a/w 26 collections and the latest ready-to-order items alongside the Pirouette Runway Show. Finally, The Family Circle, a Hamburg-based marketplace renowned for accessories and lifestyle products, whose selection of brands and curated space included wooden toys, kids’ room décor, accessories and decorations. We also celebrate Sarabanda for its 35th anniversary.

2 Stories Kids

With Scandinavian roots and a creative journey from Istanbul to Düsseldorf, 2 Stories blends two cultures through handcrafted storytelling and modern design. Guided by “Two cultures, two stories,” the brand reflects a dialogue between heritage and minimalism. It creates children’s lifestyle pieces that transform interiors into poetic, tactile spaces, emphasising warmth, calm and personality. Artisanal techniques meet clean silhouettes, using felt, linen and textured textiles, celebrating craftsmanship and subtle colours. While timeless, 2 Stories adapts to seasonal trends with muted, natural tones. Collections include mobiles, wall panels, cushions and textiles, encouraging curiosity, imagination and storytelling. This season features three themes: nature, sky, and sea. Whimsical Woodland Reverie highlights forest magic with mushrooms, mobiles, and characters in earthy tones. Celestial Voyage offers a cosmic universe with astronauts, planets, and glow-in-the-dark constellations. The sea chapter introduces fluid forms and marine motifs. 2 Stories focuses on emotional connection and enduring design, creating spaces where stories unfold.
Contact: info@2storieskids.com / Instagram: @2storieskids